Graffinterruption

To announce that Volkswagen Service now stays open until 9:00 p.m., the campaign turns a functional message into a simple urban story. Graffiti usually appear when shutters are down, businesses are closed and the city is quiet. But this time, the graffiti artist couldn’t finish the sentence. The interrupted writing becomes the proof of the promise. The open shutter literally breaks the graffiti, showing in a direct and unexpected way that Volkswagen Service now closes later.