L'umorismo è arte!
Like art, humour changes the way we look at reality. It shifts perspective, breaks expectations, and turns the ordinary into something unexpected. The campaign was created for UmorismoSenzaFiltri, one of Italy’s most recognizable Instagram humour pages: a place where comedy is sharp, instant and built around jokes, wordplay, absurd observations and everyday truths. To express this idea, the campaign uses iconic paintings and statues, symbols of classical art, and shows them laughing.